The winner will be the face of multi-channel menswear retailer Jacamo’s while also getting £1,000 to be spent with jacamo.co.uk, a bespoke day out courtesy of Jacamo, and an introduction to Models 1, Europe’s leading model agency.

Up to 20 runners-up will win £100 to spend at jacamo.co.uk and will meet current face of the brand, and one of the competition judges, Freddie Flintoff. Your size or shape doesn’t matter, Jacamo just wants an engaging guy who is confident in front of the camera.

So if you’re aged over 18 and fancy entering, all you need to do is upload an image of yourself – clothed, please – to Twitter, Facebook or Instagram with the hashtag #realmanrunway. Alternatively, send your snaps to press.office@jdwilliams.co.uk. Make sure it’s a photo that gets across your personality and why you should be the man to represent real men. Your size doesn’t matter, but charisma does.

Make sure to include your age and where you’re from when you post your photo and, please, no filters. We don’t want to see you with dog ears or glossy airbrushing, we want to see the real, excellent you.

Good Luck!