Toby Leonard & Pietro Boselli for Equinox Gym new shot by Rankin.

‘Equinox Made Me Do It’ introduces unapologetic characters including a rugged farmer, modern family, rock chic, and male escort who are fit, bold and empowered.

‘This year, forget about resolving to be better. Now is the time to resolve to be bolder. And be proud of what you have to show for it.’

Click here to view the video