Y-3 London Flagship

Last week announced the first stand alone store for Y-3 opening on London’s Conduit Street, in collaboration with retail partner Hervia. What better way to celebrate than with a party, and that’s exactly what Y-3 did!

With views stretching across London, Paramound was the perfect setting for the party, with Y-3’s creative director, Yohji Yamamoto and Adidas’ Creative Director Dirk Schoenberger were present, as well as London’s usual party goers.

Models 1 girls and boys were of course there, including Becky Tong and Will Higginson “Y-3 was live, it was happening. Everything down to the little snacky things was great. Not forgetting the amazing 360 view of London which was simply beautiful. Makes you proper proud to be a Londoner…”

We bumped into some party regulars; Candice Bailey at ASOS Magazine, Lucy wood at Look Magazine and Leanne Ball at Handbag.com, enjoyed a coctail (or two) with Models 1’s online editor, Sarah Haddon-Grant.

Models 1 also went along to Yohji Yamamo at the V&A