#New Faces



#M1LottieLondon Model Search 2021

Terms and Conditions


OVERVIEW: In November of 2021, top London modelling agency, Models 1 and UK beauty brand Lottie London will launch a model search to find an unspecified number of model talent. Entrants to the #M1LottieLondon Model Search 2021 will have the opportunity to receive representation by Models1 and star in a future Lottie London campaign. Receiving representation by Models1 and staring in the Lottie London campaign are not mutually exclusive.





1.1 Information on “how to enter” and details of prizes form part of conditions of entry.

1.2 If you enter the #M1LottieLondon Model Search 2021 (‘Search’), you agree to be bound by the terms and conditions of entry.

1.3 Promoters of the #M1LottieLondon Model Search 2021 are stated as “Models1”/”M1” and “Lottie London”.

1.4 ‘Finalists” are stated as entrants who have received a message from Models1 requesting an in-person meeting to assess their model potential.

1.5 “Winners” are stated as all persons who receive an offer of representation by Models1 and those who receive a request to star in a future Lottie London campaign.




2.1 You can enter the Search if you are a self-identifying woman or non-binary person, legal resident of the United Kingdom of Great Britain and Northern Ireland and at least 16 years of age at the date of the time of entry. Proof of age and residency may be required before fulfillment of the search’s entry ‘prize’ – this proof must be in the form of legally issued documentation and the Promoters (M1 and Lottie London) reserve the right to request further proof for any reason.

2.2 Entrants under the age of 18 must obtain the prior permission of a parent or guardian 18 years of age or older to enter.

2.3 The Promoter reserves the right to verify parental consent at any time – the parent or guardian may be called to verify consent and may be required to sign a release at the discretion of the Promoters. The release will also require the Winner’s parent or guardian to accept responsibility for the acts and forbearances of the Winner. The release must include the full name, address and telephone number of the Winner’s legal guardian. Failure to provide such proof, particulars or releases will immediately invalidate the Winner’s entitlement to the ‘prize’, subject to State and Territory legislation.
2.4 Entrants must not be with a UK or non-UK modelling agency or signed to a Mother Agent (Independent Agent) at the time of their entry into the Search.




3.1 You may only enter once into the #M1LottieLondon Model Search 2021.

3.2 Entry into the Search is as follows: Follow @Models1UK and @LottieLondon on TikTok. ‘Duet’ the Searches promotional video from either Models1 or Lottie London and upload a casting video stating your name, age, height, and nearest major city. Face must be fully visible with no filers and also show full body (clothed). Videos must be tagged with #M1LottieLondon

3.3 Alternate Entry Method: Email one full length photo and one headshot to M1LottieSearch@Models1.co.uk with the subject “#M1LottieLondon Entry”

3.4 Your entry materials (photographs) become the property of the Promoters.




4.1 Entry period begins at 12am BST on WEDNESDAY, NOVEMBER 3RD 2021 and entries close at 11:59 pm on SUNDAY, NOVEMBER 21th 2021

4.2 Promoters will select and notify an unspecified number of finalists by FRIDAY, DECEMBER 3RD 2021 and final selection/announcement will take place by FRIDAY, DECEMBER 10th, 2021.



5.1 All entries to the Search will be monitored via the designated hashtag (#M1LottieLondon). Entrants that have applied via email will have their entries held by Models1 until the close of the search at which point both promoters will determine which entrants will move forward.

5.2 An unspecified number of finalists age 16+ will be chosen – If you are one of the finalists, the Promoters will notify you by FRIDAY, DECEMBER 3RD 2021 via your method of entry (TikTok or Email).

5.3 Failure to accept the nomination as a finalist and comply with the subsequent requirements will void your nomination at which time another finalist may be chosen.

5.4 As the Search is not skill-based, finalist and winner selections will be judged based on individual style and appearance in accordance with the needs of the Promoters intended usages.



6.1 If you are one of the finalists, you MUST be able to travel to London within the months of DECEMBER 2021 or JANUARY ‘22 to meet with the M1 team. If you cannot attend on the dates specified by the Promoter, you will be disqualified, and another finalist may be chosen.

6.2 For those under 18, the Promoters will supply you with a consent form that must be signed by a parent or legal guardian aged 18 years or older.

6.3 Each Finalist under 18 must be accompanied by their parent or legal guardian; they must accompany the Finalist at their own expense. Finalists are responsible for all travel to and from the required locations.



7.1 A panel of agents from Models1 and brand representatives of Lottie London will select an unspecified number of ‘Winners’ based on their overall individual style and appearance in accordance with the needs of the Promoters intended usages.
7.2 It is possible to receive a contract from Models1 at the close of the search without being cast within a Lottie London campaign as mentioned in the promotional material for the model search.

7.3 It is possible to be cast within a Lottie London campaign following the search but not be offered representation by Models1.
7.4 The selected campaign Winner may be required to take part in a future Lottie London campaign per the brands request.



8.1 Each finalist will receive an introduction to London modelling agency Models1 regarding model representation. All further communication with Models1 is at the discretion of the agency’s representatives.

8.2 An unspecified number of finalists may also be offered representation by Models1 for a term of 12-months

8.3 An unspecified number of finalists may be asked to star in a future Lottie London campaign within 2021/2022


9.1 Prizes are not exchangeable, transferable or redeemable for cash.

9.2 All other costs relating to entering and competing in the Search are the entrants’ responsibility. Finalists and the Winners must be accompanied by their parent or guardian to all events/meetings if they are under the age of 18, at their own expense.

9.3 You are advised that tax implications may arise if you win any prizes, and you may need to seek independent financial advice prior to acceptance of that prize.



10.1 If you enter the Search, you affirm that you are not signed to any other UK or non-UK agencies at the time of entry.

10.2 If you are a finalist and come under representation at any time between Wednesday, NOVEMBER 3rd and Friday, DECEMBER 10th – you will be disqualified.

10.3 The Promoter makes no guarantee that Models1 will offer the Winners a representational contract or that winners will receive the offer to appear in a Lottie London campaign.

10.4 In the event that for any reason whatsoever a finalist or Winner does not take an element of the prize at the time stipulated by the Promoter then that element of the prize will be forfeited by the Winner and cash will not be awarded in lieu of that element of the prize.



11.1 The Promoters reserve the right to verify the validity of entries.

11.2 If it is discovered that you are represented by any other UK or non-UK agency or Mother Agent (Independent Agent) at the time of entry or throughout the duration of the search, you will be disqualified.

11.3 In addition to the right to disqualify set out in any other clauses, the Promoters can disqualify an entrant if: a) their entry includes materials that the Promoters consider to be objectionable or defamatory; b) they tamper with the entry process or enter more than once; c) they submit an entry that does not comply with these conditions; d) they have done paid commercial modelling work within 6 months of the start of the Search with a competing cosmetic retailer; f) they (and their parent or guardian for entrants under the age of 18) do not sign any form that may be required to be signed by the Promoters from time to time. g) they (or their parent or guardian for entrants under the age of 18) withdraw their consent to that person being in the model search and participate in subsequent contractual obligations.

11.4 If the promoters have reason to believe that a person has breached any of these conditions; a) they have, in the opinion of the Promoters, engaged in conduct in entering the Search which is fraudulent, misleading, deceptive or generally damaging to the goodwill or reputation of the Promoters or the Search; b) the person is engaged in any unlawful or other improper misconduct c) the person is engaged in any misconduct calculated to jeopardise the fair and proper conduct of the Search; or d) for any other reasonable grounds. e) the Promoters reserve the right to recover damages or other compensation from anyone who is disqualified.

11.5 If you become a Finalist and are unable to confirm attendance to the required meetings with Models1 and subsequent meetings photoshoots and contractual obligations, you will be disqualified.
11.6 If you enter the Search, you agree that, if you become a Winner, you MUST, if offered, sign a representational agreement with Models1. That agreement will be in place for 12 months and you cannot accept work for any other agency during that time.

11.7 If you become a Winner and are offered a representational agreement with Models1 but decline, you agree to not take an offer of representation from another U.K. or non-UK agency, or Model Mother Agent (Independent Agent) for a period of 6 (six) months beginning DECEMBER 10th, 2021.


    1 In the case of the intervention of any outside act, agent or event which prevents or significantly hinders our ability to proceed with the search on the dates and in the manner described in these terms and conditions, including but not limited to vandalism, power failures, tempests, natural disasters, acts of God, civil unrest, strike, war, act of terrorism, the Promoters may in their absolute discretion cancel the Search and recommence it from the start or any point that the promoters consider reasonable under the same conditions.
    12.2 The Promoters and associated agencies and companies will not be liable for any misadventure, accident, injury, loss (including but not limited to consequential loss) or claim that may occur; during the judging, whilst undertaking any travel won on or connected with their entry; in the participation in any prize; as a consequence of late, lost or misdirected mail; due to the broadcast of any program relating to the Search or the publication of any material, including any statements made by any compere, staff member, journalist, other entrants or any other person; in relation to failure of an SMS entry message to be received by the Promoters on account of technical problems or traffic congestion; or in relation to failure of an entry to be received on the website on account of technical problems or traffic congestion; arising from or related to any problem or technical malfunction of any telephone network or lines or mobile communications network related to or resulting from participation in this promotion; arising from or related to any problem or technical malfunction of any computer equipment, software, internet connection, any injury or damage to entrant’s or any other person’s computer software related to or resulting from participation in this promotion.
    12.3 The Promoter’s decision in relation to any aspect of the Search is final and binding on each person who enters. No correspondence will be entered into. No responsibility is accepted for late, lost or misdirected entries. Entries are considered as being submitted at the time they are received by the Promoter. Prizes are subject to availability, not transferable or exchangeable and, with the exception of cash prizes, cannot be taken as cash.
    12.4 The Promoters reserve the right to refuse to allow any prize winner to take part in any or all aspects of the prize, if the Promoters determine, in their absolute discretion, that the prize Winner is not in the mental or physical condition necessary to be able to participate in the prize.
    12.5 The Promoters reserves the right to reasonably amend or vary these terms and conditions at their sole discretion, orally or in writing.
    12.6 The Promoters decision in relation to any aspect of the Search is final and binding on each person who enters.
    12.7 Chance plays no part in determining the Winner. The Promoters will NOT enter into correspondence with anyone about the results of the Search.


    1 All entrants, including the Finalists and Winners agree to grant the Promoters a perpetual and non-exclusive licence to use all photographs taken of them during the Search and all other material created for the purposes of the Search in all media worldwide. You agree that the Promoters are able to do this without asking your permission and you are not entitled to receive any money for such use by the Promoters.


    1 You may be filmed, photographed or interviewed by Models 1 or Lottie London on the day of the screenings, or on other occasions in connection with your entry in the Search.
    14.2 You will participate and co-operate in any further activities requested in connection with your entry in the Search, including being filmed, photographed and/or interviewed and agree to being contacted by the Promoters. For the purpose of any such further activity; You will sign any additional release or consent requested.

14.3 You may appear in any program or publication of the Promoters or any related entity and you consent to the use of your name, likeness, voice and biographical material in connection with any such program or publication, and publicity or promotion of the program or publication, including without limitation, in connection with the program or publication’s internet site;
14.4 The Promoters and their related entities own and control all rights in and to any film, photographic or other works including your appearance, and may exploit those rights in any way and in any place and in any media worldwide;
14.5 Your appearance in the program, publication, branded, or marketing materials may be edited at our discretion;
14.6 We are not obliged to include you in any program or publication branded, or marketing materials
14.7 You may not seek injunctive release against the Promoters (or related entities or any servant or agent of the promoters and their related entities) or restrain us from making and exploiting any program, publication branded, or marketing materials. 14.8 You release and indemnify the Promoters and their related entities, their servants and agents from any claim by or on behalf of you and arising out of any loss, damage, accident or injury to you as a result of your entry in the Search and the exercise of the rights granted in this Agreement.

14.9 You assign to the Promoters and their related entities all present and future rights in the entire copyright (and all other present and future rights including rights as a performer) throughout the world in all media in perpetuity in any film, photographic or other works associated with your entry in the Search.


    1 Unless expressly stated in these Terms and Conditions all expenses are the responsibility of the finalists and the Winner (and their companions) including but not limited to current passports, visas, meals, spending money, transport to and from departure and arrival points, transfers, drinks, incidentals, mini-bar, laundry, room service, telephone calls, activities, airport taxes (including departure taxes), fuel surcharges, energy surcharges, gratuities, services charges, travel insurance, pre and post accommodation, optional activities or excursions and all other ancillary costs.

15.2 By entering the Search, and by collecting a prize, the finalists and the Winners acknowledge and accept that driving, travel and any other activities comprising the prize, are inherently dangerous and may result in death, injury, incapacity, damage to property or other losses. The Promoters are not responsible for any acts of god, such as adverse weather conditions or industrial action or civil commotion that may occur whilst the Winner is travelling. It is the responsibility of the prize-Winner to enquire about local issues and conditions at destinations prior to travel.


    1 All entries and any copyright subsisting in the entries become and remain the property of the Promoters who may publish or cause to be published any of the entries received.
    16.2 Models 1, Lottie London and their related entities are collecting your personal information for the purpose of conducting and promoting this Search, including for the purpose of identifying and notifying Winners and understanding our audiences. The Promoters will otherwise handle your personal information in accordance with Models 1’s Privacy Policy which is available on our website at https://www.models1.co.uk/privacy-policy/ and Data Protection https://www.models1.co.uk/data-protection-policy/ (and which contains information regarding how you can access your personal information, correct it and/or make a complaint about our handling of your personal information). By providing your personal information, you agree to the terms of the Privacy Policy.
    16.3 Without limiting the foregoing, the Promoters may disclose the entrant’s personal information to their related entities, business partners and external service providers for research and profiling purposes as well as other purposes reasonably related to the entrant’s relationship with the Promoters. In addition, by entering this Search, you consent to the Promoters using your personal information for the purpose of the Promoters and their related entities sending you information regarding programs, products and services available through them and/or through their business partners, and to the Promoters from time to time sharing your personal information with carefully selected business partners for the purpose of them sending you such information directly. We will always provide you with the ability to opt out of those communications.


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