We can see why supermodel Amber Valletta is the ideal candidate for the advocacy of sustainability, after all she has a house decked out with solar panels. H&M’s new conscious collection is made up of materials such as organic cotton, hemp and recycled textile. Amber says of the collection “I’m very excited to work with the H&M Conscious campaign, because we share the same values about sustainability. This collection shows that you can be as mindful about people and the environment as fashion conscious.”

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