Gia & Amber – #LondonIsOpen
To mark the end of London Fashion Week, a behind-the-scenes fashion film – created for the Mayor’s #LondonisOpen campaign and supported by the British Fashion Council – has been released featuring the breadth of the fashion industry, from catwalks to design schools, paparazzi lenses to market stalls and fashion media houses. Iconic brands, fashion figures and institutions have all backed the Mayor’s #LondonIsOpen campaign including Henry Holland, Greg Williams, Central Saint Martins, Joseph, Martha Ward, Mount Street, DAKS, Vogue House, Models1, Nicholas Kirkwood, the British Fashion Council and Dylan Jones.
#LondonIsOpen was launched to spread the message that, following the EU referendum, London remains united, full of creativity and open for business, a message echoed by the British Fashion Council and fashion industry as a whole in London. The city has long been considered a diverse and creative driving force for contemporary fashion as well as a notable part of the London economy. Fashion Designers, brands, schools, models, fashion figures and photographers – all those who make up one of the biggest industries in the UK have got behind the #LondonIsOpen campaign to pledge their support.