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Models 1 Curve – #JustAModel

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#DropThePlus -Models 1 Curve April 2015

 

Models 1 is Britain’s leading modelling agency and the biggest in Europe.

Models 1 Curve has, in turn, become one of the most prominent divisions in the UK. A group of our models recently came up with an idea and concept to commission a shoot featuring themselves in their most true and natural form. The girls were shot without any retouching or air brushing. They were captured as they were in their purest and most authentic way.

The reason for this shoot was for Models 1 Curve to highlight and support diversity. This is something that each individual model and Michelle George, the photographer, feel passionate about. Please see the quotes below;

Photographer – Michelle George http://www.embracelifeloveyourself.co.uk/

 

‘As a photographer, I work a lot with models of diverse shapes and sizes, yet what I’ve found with

curvier models, is that they are often pigeonholed and either used in editorial in a tokenistic

gesture, or the style of shoot is limited to either sexy pin up or lifestyle. What I want to show in this

shoot is that that these girls are in fact naturally beautiful and can be used across the board,

without being labelled as curvy or plus size. With all the recent controversy over the numerous,

leaked, unretouched images of celebrities, I also felt it was important to be honest and show these

girls unretouched in their natural form.

I feel very strongly, as a woman, that we need to empower each other and show that beauty is not

defined by size. We need to start to push these boundaries and reach outside the tightly closed

box of the fashion industry and embrace our beauty in its holistic, raw form.

This idea is really about showing the confidence you can have in your own body and not having to

rely on retouching.

You can be beautiful and confident in your

own skin.’

Karmi Pinning 

‘Unretouched is important to me as it is an honest representation woman. It shows us in a very natural way that highlights you can be beautiful without retouching or over the top hair/ makeup. As plus models we’re a new generation of role models for young girls, this raw shoot is a great way to inspire body confidence and enhanced natural beauty.’

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Charlotte Quita Jones

‘I am so proud to be part of a photoshoot that I can say is 100% unretouched. In these pictures, we are what we are; curvy, healthy, unique women. Hopefully this shoot will encourage the limitation of retouching in the future and both men & women who compare themselves to what they see in magazines will no longer need an unrealistic and unattainable goal.’

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Iskra Lawrence 

‘In the fashion industry I have experienced harsh critique regarding my size and shape this forced me to really look at myself and who I am. I took time to educate myself on health fitness and self-esteem. Now I empower and build up other women as well as counsel young girls with eating disorders through my charitable work with NEDA. I believe #everyBODYisbeautiful and I have a responsibility to make a difference and help represent young girl who need a wider range of models representing them.’

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Anna Fritzdorf 

‘To me this idea is really about showing the confidence you can have in your own body and not having to rely on retouching. Especially as we’re not straight sized models people may think we have more retouching than everyone else but that is not the case… You can be beautiful and confident in your own skin.’

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For all the latest action please check out the Models1 Curve Instagram link – https://instagram.com/models1curve/

 

Watch the video here – https://www.youtube.com/watch?v=-VjInDZqzBA&feature=youtu.be

 

Press

 

Dazed and Confused – http://www.dazeddigital.com/fashion/article/24375/1/droptheplus-models-1-joins-call-to-end-plus-size-labelling

 

Huffington Post –

http://www.huffingtonpost.ca/2015/04/10/uk-modelling-agency-droptheplus_n_7042450.html?ncid=tweetlnkcahpmg00000004

 

Evening Standard –

http://www.standard.co.uk/fashion/news/droptheplus-britains-leading-modelling-agency-models-1-joins-campaign-to-end-plussize-label-10168008.html

    

#Honest #RealForAReason  #supportdiversity  #empowered

Contact: nicole@models1.co.uk